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What is Your Dream for Portland?

Rose Festival Announces 2024 Theme

A Festival Float. Photo courtesy of the Rose Festival Website

The Portland Rose Festival is just around the corner, and the 2024 theme is “Dream Forward”. The Festival is asking everyone: What is your dream for Portland? 

This year, the Festival invites everyone to Dream Forward with an increased focus on regional artists, food, community groups, and family fun opportunities. The Festival team invites everyone to mark their calendars for May 24 through June 9 to celebrate the incredible diversity and vibrancy of our region with Portland's official Festival. 

Opening day of the Rose Festival is Friday, May 24, at Tom McCall Waterfront Park, starting at 5:00 PM. All are invited to enjoy the carnival rides, food, and activities, with opening night Fireworks at 9:50 PM that evening. The Festival will continue for three consecutive weekends, including the Starlight Parade, Fleet Week, Junior Parade, Queen Coronation, Grand Floral Parade, and more. 

Join us for the 147th Portland Rose Festival Season and Dream Forward together.  For more information visit



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